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Undergraduate Program

Marketing (B.S.)

The Department of Marketing and Management offers a Bachelor of Science degree in Marketing, preparing students for careers in both the private and public sectors as well as graduate programs in business and marketing. The degree program provides students with a thorough study in marketing with an emphasis on the development of skills in a variety of marketing areas study such as consumer behavior, strategy, and research.

Students can select electives to focus on specific business areas, such as:

Student Learning Outcomes

College of Business Administration
Bachelor of Science in Marketing

Undergraduate marketing majors will acquire high quality training in marketing that prepares them for their careers.

Students will possess core marketing fundamentals. Specifically, they will be able:

  1. To understand basic marketing concepts and the role of marketing within organizations and in the marketplace;
  2. To understand the factors which determine markets, and market segments, and what makes a market segment a good target market;
  3. To become familiar with the primary tools used by marketing managers to create and implement customer-oriented marketing strategies, and how these are used to reach targeted markets;
  4. To understand the necessary relationships between a firm's targeted market segment and its product, price, distribution and promotion;
  5. To understand how external factors (e.g. competition, culture, the economy, technology, and political and legal constraints) affect a firm's domestic and global marketing efforts;
  6. To recognize the importance of defining and implementing ethical standards and policies of social responsibility that will create enduring relationships between firms and their clients and work to the general benefit of society as a whole; and,
  7. To understand how to measure and evaluate marketing success.

In addition, undergraduate marketing majors will be able to successfully communicate marketing knowledge in both oral and written form.

Course Information

Degree Requirements

The degree requirements for marketing is an overview of courses required to complete the degree program.
View Degree Requirements


The concentration in sales requires the completion of Marketing 3515, 3530, 3580 and 4585 (Marketing Internship). View the program's degree requirements for more details.

Minor in Marketing

The department offers a minor in marketing. See what courses are available to complete a minor in marketing.

See requirements