Undergraduate Program

B.S. in Marketing

The Department of Marketing offers a Bachelor of Science degree in Marketing, preparing students for careers in both the private and public sectors as well as graduate programs in business and marketing. The degree program provides students with a thorough study in marketing with an emphasis on the development of skills in a variety of marketing areas study such as consumer behavior, strategy, and research. Students can select electives to focus on specific business areas, such as:

Student Learning Outcomes
College of Business Administration
B.S. in Marketing

Undergraduate marketing majors will acquire high quality training in marketing that prepares them for their careers.

Students will possess core marketing fundamentals. Specifically, they will be able to:

  1. To understand basic marketing concepts and the role of marketing within organizations and in the marketplace.
  2. To understand the factors which determine markets, and market segments, and what makes a market segment a good target market.
  3. To become familiar with the primary tools used by marketing managers to create and implement customer-oriented marketing strategies, and how these are used to reach targeted markets.
  4. To understand the necessary relationships between a firm's targeted market segment and its product, price, distribution and promotion.
  5. To understand how external factors (e.g. competition, culture, the economy, technology, and political and legal constraints) affect a firm's domestic and global marketing efforts.
  6. To recognize the importance of defining and implementing ethical standards and policies of social responsibility that will create enduring relationships between firms and their clients and work to the general benefit of society as a whole.
  7. To understand how to measure and evaluate marketing success.

Course Information


Not all courses are offered every semester. To see a list of current courses, please see our online catalog.

Degree Requirements

Degree Requirements

To graduate with Honors in Marketing, the following requirements must be fulfilled:

  • Maintain a minimum cumulative grade point average of 3.5 in marketing courses and a 3.25 overall.
  • Complete a 6 hour Senior Honors Thesis (Marketing 3599) resulting in an acceptable honors thesis.

Minor in Marketing

Students wishing to minor in marketing may do so by completing 18 credit hours in marketing courses at or above the 3000 level with a letter grade of C or better in each course. The student must take:

  • Marketing 3501, 3505, 3510
  • And a minimum of three additional marketing courses at the 3000 or 4000 level.