In Association with North American Performing Arts Managers and Agents and Arts Northwest

Read more about NAPAMA
  • The Certified Performing Arts Executive Program is a series of online intensive professional level classes on core issues addressed by U.S. presenters of performing arts and by agents and managers representing touring artists.
  • The Program designers are drawn from industry leaders among agents and managers, presenters, and academia to provide a balanced and up-to-date curriculum.
  • The Program teachers are drawn from the top of the industry: practicing professionals responsible for touring and presenting performing arts in small and large communities throughout the U.S. and Canada.
  • The Program reflects current trends, best practices, and an opportunity to learn first hand the practical realities faced on a daily basis by professionals in the field.
  • Topics covered in the 8 intensive 3-hour sessions include legal issues, negotiation, funding, marketing, strategic planning and curating.
  • The Program balances and examines both sides of the “seller/buyer” equation to heighten success and build win-win relationships.
  • The Program balances and examines both sides of the “seller/buyer” equation to heighten success and build win-win relationships.

Who will benefit from the CPAE experience?

  • Early or mid-career professionals seeking knowledge and certification to advance in their career paths.
  • Professionals in the field seeking a deeper understanding of the “other side” of engagement booking to increase their effectiveness and achieve greater success.
  • Staff members at presenting institutions interested in moving to the agent/artist management side, and vice versa.
  • Artists seeking a greater understanding of the business environment in which their work is presented to gain additional management control of their careers.
  • Volunteers at performing arts centers seeking to qualify for employment.
  • Professionals in other fields seeking to join the exciting world of performing arts representation and presenting.
  • Arts managers from other countries who want to deepen their understanding of North American policies and practice.




  • Tuition for the full 8-class course is $2,500
  • Purchased individually, each class is $300 with an additional $50 registration fee and $50 certification fee.
  • Scholarship rebates are offered for current and new members of NAPAMA or Arts Northwest.

For costs information contact:
Susan Endrizzi Morris
Phone: (707) 937-4787

  • Enrollment is either on a class-by-class basis or for the full course.
  • Enrollment is open any time during the year and students have up to 2 years to complete the 8 sessions.
  • A Certificate is awarded upon completion of all 8 sessions.
  • For missed classes, most are available for online viewing after the class date.

For enrollment help contact:
Donna Burroughs
Phone: (504) 280-7204
Email: or