Plan Your Project

Have Questions? Need Help?

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As with any project you undertake, the best way to start is to devise an effective plan that not only focuses your efforts toward the overall goal but also saves time. As part of the marketing process, you are encouraged to meet with our team of experts to map out a marketing strategy for your project. This is the first step toward successful advertising.

As you develop your marketing plan, here are a few things to consider:

Who is your audience?

While the most effective marketing approaches target a single audience, you may also want to consider secondary audiences. For example, a brochure targeting prospective students may also be viewed by their parents. Or a publication geared toward alumni may also be seen by other family members or co-workers.

How do you approach your audience?

Certain audiences respond to different approaches. Younger audiences may be more receptive to online newsletters. On the other hand, older audiences may prefer brochures. 

How do you want your audience to react?

Think about how you want your audience to react to your message. Typically, marketing materials include a "call to action."

Does the message align with the University brand?

Building and sustaining the University's brand requires consistency in our message and in the look of all our marketing and communications materials. In doing so, all messages will work together to enhance the communications of individual units and strengthen the university brand. Please review the University's identity standards.

What is the deadline?

Timing is everything! Your project may be tied to an activity or event, so the timing of your message affects the response of your audience. It's best to look at the final deadline and then work backward from there. Consider your current schedule and project load and anticipate that your project may require more time. 

How will you know if your project was a success?

The best marketing and communication approaches include a plan to measure the results and responses.