Talking Points

What should you say when someone asks about UNO?  It depends on how long you have to answer!  There’s plenty to say, but let’s start with the “Elevator Speech.”  This is intended to pull down the key personality (brand) of UNO into something that is easy to communicate, to the point and can be done in an elevator conversation. 

Elevator Speech

Ingenuity is ignited at the University of New Orleans. We help students make a difference in their world by offering challenging, in-demand academic programs and by drawing on the culture and community of New Orleans itself. The city is a living laboratory where the lessons of the classroom can be applied in real time – just ask more than 35,000 UNO alumni who live here. We respect and celebrate individuals who choose their own path, and we’ll help them become the best version of themselves. Our students are doers, committed to improving their university, city, and planet. By equipping our graduates with a 21st century skill set, UNO ignites in those who dream it the power to do it.

Talking Points

Going one level further, we have written some key messages that explain who we are, how we are different and what’s so great about this university. These are key characteristics that will resonate with various audiences. Use them to help guide a conversation about UNO. By relating positive news about UNO to these messaging themes, you help build the brand conversation by conversation.

THIS IS WHERE INGENUITY IS IGNITED 

We embrace originality, encourage initiative and value resourcefulness.  But more important, UNO is the catalyst that sparks ideas into action for people who are determined to make things happen.  We support students in all phases of life looking to take the steps necessary to make a difference in their world.  We are constantly innovating an educational experience that works for individuals.  UNO ignites in those who dream it, the power to do it.

NEW ORLEANS IS THE HEART OF OUR UNIVERSITY

We’re rooted in the culture, people and spirit of the city because we are intrinsically linked.  Our intellectual capital strengthens the business community and economic engine of the city with more than 35,000 alumni choosing to live and work here.  New Orleans is our campus that allows us to deliver a valuable education that students want and deserve.

OUR ACADEMIC PROGRAMS ARE CHALLENGING AND IN DEMAND  

UNO’s passionate faculty pushes and mentors students with rigorous academics to go beyond simple aspirations and achieve more than they ever dreamed possible.  With top-rated programs relevant to growing industries, we’re equipping graduates with a 21st century skill set – and our momentum is building.

JUST LIKE OUR CITY, WE RESPECT AND CELEBRATE ALL INDIVIDUALS   

UNO is where people come together as a community to celebrate their diverse backgrounds, ideas and goals.  Faculty and students have the freedom to think and act on their own.  UNO encourages them to challenge the status quo and guides them to where they want to be.  Our accepting environment attracts students who are looking for more than the typical college experience – this is where they become the best version of themselves.

WE’RE REDEFINING CAMPUS LIFE 

UNO welcomes individuals who get involved, try new things, collaborate with others and influence the community around them.  Our campus is not defined by traditional standards or boundaries – intense engagement is an extension of school pride and what we stand for.  We are loyal citizens committed to improving our university, city and globe.  Our graduates excel to make an impact on a grand scale.